What is the future development trend of the catering industry? What is the most profitable in the catering industry? How to build a management system for the catering industry? How does the catering industry conduct brand marketing? How much does it cost to develop mini programs in the catering industry?
People take food as their heaven, people are iron, rice is steel, and they are hungry if they don't eat a meal... From these ancient sayings, it is not difficult to see the importance of food to people. Nowadays, with the improvement of consumer demand and the further advancement of the Internet industrialization trend, with the central kitchen as the main body, diversification, small portion, and specialization have begun to become the new guiding direction for the development of the catering industry.
Take home dishes as the core, and small bowl dishes with local flavors are the representative of them. According to statistics, as of now, there are more than 10,000 small bowl dish merchants across the country, with an average monthly income of 30w+ and a net profit of 15w+, and the growth momentum is stable, leading the catering industry.
This is inseparable from the characteristics of small bowl dishes. Compared with traditional dishes, small bowl dishes have fewer portions and lower prices. Users can enjoy more dishes at the same cost, which improves the dining experience. At the same time, due to the fast pace of work, many professionals do not have enough time to eat out, and the quality and variety of meals in the staff canteens are generally at a low level. Here, the small bowl of dishes that happened to be the pain point was quickly recognized by a large number of users.
However, with the increase in commissions on take-out platforms such as Meituan and Ele.me, even small servings of high-profit and high-traffic dishes are also in a big dilemma. Customizing their own personal mini programs to convert platform traffic into private domain traffic has become a means for many catering industry businesses such as small bowls to solve the above problems.
In addition to avoiding excessive commissions, the use of personal customized mini programs is also conducive to customer retention. Taking product prices as an example, small servings merchants can use the portion of the platform commission as a discount to give customers benefits, realize mutual benefit and win-win results between themselves and them, and improve customer experience.
In addition, merchants can also carry out related promotional activities through personal customized mini programs, such as receiving rewards with old and new ones, which not only has lower costs, but also greater benefits, which can drive the positive development of their stores.
In the meantime, the price of custom development of small programs in the catering industry, which is deeply concerned by the majority of merchants, has also tended to be lower with the open source of core technologies. The average price of template development is about 3,000 yuan, and full customization is only about 1w-2w. Within the range acceptable to the majority of businesses.